Leveraging Aston Martin’s internal knowledge to establish the company as a thought leader in its field.

We began by conducting extensive research alongside Aston Martin’s senior management, team leaders and experts, identifying four key thought leadership areas that were all linked to the company’s business and unified under the broader theme of “luxury”.

We then identified who within the organisation was best placed to speak on these topics, preparing them to share their unique perspectives while supporting the Aston Martin brand and building a coherent story across all four themes.

The next phase was to identify key external events where these stories could be told and provide the experts with the tools, training and support they would need to confidently share the unique insights they had to offer.

The project was a great success, generating awareness and credibility beyond existing assumptions about Aston Martin by introducing new audiences to the company’s deep knowledge in areas that often wouldn't immediately spring to mind, including its deep innovation work, different expertise areas and the ways it educates the next generation of engineers.