The Empowering Consumers for the Green Transition (ECGT) rules apply from 27 September 2026. If your organisation operates in the EU or does business with EU consumers, the changes could affect the way you communicate environmental claims and sustainability messages.

Now is the time to understand what is changing and review how those claims are created, supported and approved.

But this is not intended to be another webinar filled with legal theory.

Join Helen Neal, CEO and Founder of HN Communications and award-winning sustainability communications expert, with legal insight from a special guest sustainability lawyer, for a practical live conversation about what the ECGT rules mean for the people writing, reviewing and approving sustainability communications.

During the webinar, we will explore:

• what the Empowering Consumers for the Green Transition (ECGT) rules mean for sustainability and environmental communications

• what is genuinely new and what businesses should already be doing

• the types of environmental claims and labels that may require closer review

• what the rules mean for sustainability, communications, marketing and legal teams

• how to build a more effective internal review process

• where AI can support a first-stage check and where human or legal review is still needed

Who is this for?

This webinar will be particularly useful for:

• sustainability and ESG professionals

• communications and corporate affairs teams

• marketing and brand professionals

• legal, risk and compliance teams

• product and packaging teams

• global businesses operating in or communicating with EU markets