Join Helen Neal and sustainability lawyer Irina Michkina for a practical live webinar on sustainability claims after ECGT, the EU’s Empowering Consumers for the Green Transition Directive.

We’ll bring the brand and communications perspective together with the legal perspective, exploring the same examples from both sides.

The session is designed for consumer businesses selling into the EU, whether they are based in the UK, EU or US.

What we’ll cover

How the scope of a claim changes what it communicates about a feature, packaging, product or brand.
What evidence and context your team needs to consider before publication.
How wording, imagery and qualifications can shape the overall impression.
How marketing, sustainability and legal teams can work together earlier.

Why join live?

The value is the conversation.

If you have a concern about a sustainability message, bring it along. Helen and Irina will make time to discuss questions and explore the communications and legal considerations together.

You can submit a question in advance or raise it during the live Q&A. Please use public or anonymised examples. We’ll cover as many questions as time allows.

Who should attend?

Brand, marketing, communications, sustainability, legal and compliance professionals at consumer businesses selling into the EU.

Particularly relevant to:

Beauty and personal care
Food and drink
Fashion and accessories
Household products

Founders managing these decisions in smaller consumer brands are also welcome.

Your speakers

Helen Neal brings communications experience from Nissan and Virgin Atlantic and leads award-winning HN Comms. Her focus is helping businesses communicate their sustainability progress clearly and credibly.

Irina Michkina is a sustainability lawyer formerly at Booking.com. She brings the legal perspective on sustainability claims and the questions businesses need to consider when communicating with consumers.

Date and time

Thursday 15 October 2026