Useful thinking for the decisions ahead
Explore our thinking on corporate reputation, sustainability claims and the external pressures shaping business decisions. Our introductory resources help you identify where a deeper review, board discussion or ongoing counsel could be useful.
Try Zena free for seven days
Greater confidence before you publish.
Zena is HN’s proprietary, AI-powered assessment software for sustainability claims and content. It helps identify potential greenwashing and regulatory risks, highlighting wording and evidence that may need attention before publication. It supports professional judgement and specialist legal review where appropriate.
Try Zena with your own content to identify questions to resolve. For a fuller review of your evidence, claims and communications, talk to us about a Sustainability and Reputation Risk Review.
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Reputation and Influence Check
Are your reputation and relationships helping your business move forward?
A short self-assessment of your corporate messages, leadership confidence and stakeholder relationships. Identify where your narrative supports your business goals and where a deeper reputation and stakeholder review could help.
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Resilience 2040: Is your business ready?
An introduction to the external pressures shaping your business.
Our introductory briefing and readiness check help you start a leadership conversation about geopolitical and policy change, environmental and social pressures, and resource and supply chain challenges. For an industry-specific discussion and a summary of priority risks and opportunities, talk to us about a tailored Resilience 2040 Board Briefing.
Read our latest thinking
Become a Leading, Credible Sustainability Voice Without Greenwashing Risk. How evidence, preparation and a clear narrative help organisations communicate progress with greater confidence.
Climate Week: A Turning Point for Business. Why sustainability conversations need to connect more closely with business decisions and commercial priorities.
How to Future-Proof Your Sustainability Story in the Age of AI. The role of human judgement, credible evidence and AI-supported review in sustainability communications.
Listen to Helen
Care More Be Better: Beyond Greenwashing — communicating sustainability with credibility.
Before the Tipping Point AI & Sustainability: Authentic Sustainability — AI, regulation and real talk.
Environmental Transformation: Greenwashing Risk — reviewing sustainability claims before publication.
Climate Confident: Traditional Sustainability Marketing Is Creating Greenwashing Risk.
Bring the thinking into your business
If a resource raises questions about your messages, sustainability claims or strategic direction, talk to us about the review, briefing or ongoing support that would help.